Cosmo Tires

Cosmo Tires approached us at LiFT in 2020 seeking help in elevating their tire brand. At the time, their fan base only consisted of 1,000 followers on social media. Through our hard work, Cosmo Tires is now a well-known social media powerhouse brand, a major attraction at the annual SEMA Tradeshow event in Las Vegas, and their fan based grew to over 30,000 loyal followers on Meta.

As the creative director at LiFT, I was in charge of all the visual assets and supervised all creatives and photographers who were attached to the Cosmo Tires team. Apart from my managerial role, I also designed many of their creative assets, which included a new bespoke website, online ads, social media graphics, vehicle wraps for a few of their racing teams, photography, and other print design assets.